Digital Experience Analytics Specialist
hace 1 mes
As a Marketing Operations Manager at Contentsquare, you will play a pivotal role in the Global Marketing Operations team, reporting directly to the Senior Director of Marketing Operations. Your primary focus will be on supporting, managing, and optimizing our marketing automation ecosystems, specifically Marketo and Iterable, to enhance the entire customer lifecycle from lead acquisition to customer retention.
Key Responsibilities:
• Provide technical support for marketing automation platforms (Marketo and Iterable) to facilitate marketing efforts across the entire customer journey—from lead generation and nurturing to conversion and customer retention
• Maintain and troubleshoot Marketo and Iterable platforms, ensuring they are effectively supporting marketing operations
• Oversee the integration of Marketo, Iterable, Salesforce, and other marketing technologies
• Ensure data integrity and governance across all marketing platforms, maintaining accuracy, completeness, and compliance with global regulations
• Collaborate with cross-functional teams to execute technical and operational strategies that support the entire customer lifecycle
Requirements:
• Deep expertise in Marketo and Iterable
• Proven track record of optimizing marketing processes and operational efficiencies
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