Chief Analytics Marketing Director

hace 3 días


Madrid, Madrid, España Nielseniq A tiempo completo

Job Overview

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The Global Marketing Leader for Strategic Analytics role plays a pivotal part in shaping NielsenIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape.

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Key Responsibilities

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  • Serve as a key advisor to senior leadership on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies.">
  • Direct the creation and execution of external marketing campaigns, ensuring effective communication of NielsenIQ's solutions and brand to target audiences.">
  • Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies.">
  • Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets.">
  • Set strategic direction and drive execution across multiple initiatives with notable risk and complexity.">
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Requirements

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An ideal candidate will possess:

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  • Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization.">
  • Strong expertise in demand generation, external marketing, and brand strategy.">
  • Deep understanding of advanced marketing analytics and consumer behavior research.">
  • Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies.">
  • Exceptional leadership skills with the ability to influence at senior levels and communicate complex ideas.">
  • Strong problem-solving skills with the ability to identify innovative solutions.">
  • Demonstrated ability to collaborate with diverse teams and external partners.">
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Qualifications

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A successful candidate will hold:

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  • University Degree (Master or higher) in marketing, communications, business management or equivalent experience.">
  • 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry.">
  • Comprehensive knowledge of revenue marketing and digital marketing.">
  • Proficient in MS software packages along with CRM suites and marketing automation tools.">
  • Skilled in strategic planning and execution of digital marketing campaigns.">
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Salary

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$140,000 - $180,000 per annum, depending on qualifications and experience.

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Benefits

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NielsenIQ offers a comprehensive benefits package including health insurance, retirement plan, paid time off, and opportunities for career growth and development.

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About NielsenIQ

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NielsenIQ is a leading provider of market intelligence and consumer insights. We help businesses make informed decisions and drive growth through our range of products and services.

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Contact Information

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Please note that this job description is subject to change based on the company's needs.

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Estimated Salary: $160,000



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