Chief Analytics Marketing Director
hace 3 días
Job Overview
">The Global Marketing Leader for Strategic Analytics role plays a pivotal part in shaping NielsenIQ's marketing strategy by leveraging cutting-edge analytics and consumer insights to drive business growth. This leadership position requires a seasoned expert with deep functional knowledge, a strategic mindset, and a broad understanding of the external marketing landscape.
">Key Responsibilities
">- ">
- Serve as a key advisor to senior leadership on marketing strategy and insights, contributing to long-term business objectives and demand generation strategies.">
- Direct the creation and execution of external marketing campaigns, ensuring effective communication of NielsenIQ's solutions and brand to target audiences.">
- Lead efforts to drive brand awareness and marketing effectiveness, utilizing data analytics to inform campaign strategies.">
- Collaborate with regional and global teams to ensure seamless execution of marketing and analytics strategies across markets.">
- Set strategic direction and drive execution across multiple initiatives with notable risk and complexity.">
Requirements
">An ideal candidate will possess:
">- ">
- Extensive experience in global marketing, strategic analytics, and consumer insights within a large, complex organization.">
- Strong expertise in demand generation, external marketing, and brand strategy.">
- Deep understanding of advanced marketing analytics and consumer behavior research.">
- Demonstrated success in driving portfolio optimization and executing consumer-centric marketing strategies.">
- Exceptional leadership skills with the ability to influence at senior levels and communicate complex ideas.">
- Strong problem-solving skills with the ability to identify innovative solutions.">
- Demonstrated ability to collaborate with diverse teams and external partners.">
Qualifications
">A successful candidate will hold:
">- ">
- University Degree (Master or higher) in marketing, communications, business management or equivalent experience.">
- 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in B2B or related industry.">
- Comprehensive knowledge of revenue marketing and digital marketing.">
- Proficient in MS software packages along with CRM suites and marketing automation tools.">
- Skilled in strategic planning and execution of digital marketing campaigns.">
Salary
">$140,000 - $180,000 per annum, depending on qualifications and experience.
">Benefits
">NielsenIQ offers a comprehensive benefits package including health insurance, retirement plan, paid time off, and opportunities for career growth and development.
">About NielsenIQ
">NielsenIQ is a leading provider of market intelligence and consumer insights. We help businesses make informed decisions and drive growth through our range of products and services.
">Contact Information
">Please note that this job description is subject to change based on the company's needs.
">Estimated Salary: $160,000
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