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Marketing Operations and Content Director
hace 2 meses
The Marketing Operations and Content Director will be responsible for leading the development and implementation of a global content strategy that aligns with Agilent's business objectives. This includes managing the creation, distribution, and measurement of content across various channels and formats.
Key Responsibilities- Content Strategy and Planning: Develop and execute a comprehensive content strategy that supports Agilent's business goals and objectives.
- Team Management: Lead a high-performing team of content creators, marketers, and operations professionals to ensure the successful development and delivery of content.
- Content Creation and Curation: Oversee the creation and curation of high-quality content, including written, visual, and interactive content.
- Content Distribution and Promotion: Develop and execute plans to distribute and promote content across various channels, including social media, email, and web.
- Content Measurement and Analysis: Develop and implement metrics to measure the effectiveness of content and make data-driven decisions to optimize content strategy.
- Collaboration and Stakeholder Management: Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and effective communication of content.
- Process Improvement: Identify opportunities to improve content creation, distribution, and measurement processes to increase efficiency and effectiveness.
- Education: Bachelor's or Master's degree in Marketing, Communications, or related field.
- Experience: 8+ years of experience in marketing, with a minimum of 7 years of experience in a leadership role.
- Skills: Proven leadership and management skills, excellent communication and interpersonal skills, and experience with content creation, distribution, and measurement.
