Senior Onsite Search Optimization Specialist
hace 4 días
An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.
Location and Work ArrangementThis role is based in Barcelona Sant Cugat – Spain, with hybrid work arrangements allowing for 2 days a week onsite.
About the PositionThe successful candidate will have at least 10 years of experience in onsite search optimization and will be responsible for creating a robust on-site search strategy for digital direct business. They will own onsite search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
Main Responsibilities- Create a robust on-site search strategy for digital direct business.
- Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
- Ensure best relevancy for the on-site searches.
- Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
- Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
- Optimization of search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
- Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging the tools' capabilities.
- Work together with the e-commerce merchandising team on a roadmap and create the execute optimization activities.
- Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
- Address pain points for the search keywords and improve the relevancy/result accordingly.
- Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
- Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
- Minimize the search result pages with 0 results to avoid exits from the online stores.
- Communicate performance and initiative status to stakeholders in monthly business reviews.
- Stay on top of trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
- Leverage the tool to personalize on-site search experiences based on user behavior and browsing history.
- Data Analytics + Campaign management knowledge + Data Obsession.
The ideal candidate should possess SQL Knowledge, web analytics (HTML), and certifications such as email campaigning tools certification.
Salary and BenefitsWe offer a competitive salary, estimated to be around €80,000 per annum, based on industry standards and the location of the role. The salary may vary based on individual qualifications and experience.
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