Senior Onsite Search Strategist

hace 2 días


Barcelona, Barcelona, España Axiom Software Solutions A tiempo completo
Job Description

An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.

The ideal candidate will have 10+ years of experience in onsite search optimization and a strong understanding of digital direct business. They will own onsite search regionally and contribute to company-wide knowledge by sharing best practices with stakeholders.

Responsibilities:

  • Create a robust on-site search strategy for digital direct business.
  • Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
  • Ensure best relevancy for the on-site searches.
  • Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
  • Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
  • Optimization of search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
  • Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging the tools' capabilities.
  • Work together with the e-commerce merchandising team on a roadmap and create the execute optimization activities.
  • Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
  • Address pain points for the search keywords and improve the relevancy/result accordingly.
  • Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
  • Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low-performing keywords.
  • Minimize the search result pages with 0 results to avoid exits from the online stores.
  • Communicate performance and initiative status to stakeholders in monthly business reviews.
  • Stay on top of trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
  • Leverage the tool to personalize on-site search experiences based on user behavior and browsing history.
  • Data Analytics + Campaign management knowledge + Data Obsession.
  • SQL Knowledge, web analytics (HTML).
  • No interaction with the SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.


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