Business Content Developer
hace 3 semanas
The Content Creator role at Cigna Healthcare involves developing compelling stories and messaging that resonate with various audiences. As a content creator, you will work closely with functional leads, office leads, HR teams, and marketing and communications teams to achieve this goal.
Your primary responsibility will be to coordinate and execute internal communication campaigns, ensuring they meet legal, compliance, and brand guidelines. You will be responsible for writing and editing content, working with external agencies, and monitoring campaign efficacy.
This role offers a dynamic and challenging environment where you can utilize your creative skills to drive business growth. Some of your key tasks will include developing communication plans and calendars, creating newsletters, project updates, emails, and intranet content, as well as coordinating communication activities and maintaining messaging platforms, intranet, and assets.
Main Responsibilities:
- Develop communication plans and calendars, crafting compelling messages and content to engage employees through multi-channel approaches.
- Create newsletters, project updates, emails, and intranet content.
- Coordinate communication activities, such as town halls, presentations, and leadership messages.
- Maintain messaging platforms, intranet, and assets.
- Pitch ideas on effective communication strategies to foster engagement and employer brand favorability.
- Write and edit content for internal communication activities.
- Develop high-quality communications materials for various audiences.
- Ensure deadlines are met and processes followed for obtaining final approvals.
- Work with external agencies: briefing, follow-up, performance, and budget management.
- Monitor and evaluate campaign efficacy, with clear KPIs to demonstrate ROI.
Competencies required:
- Strong project and event management skills.
- Experience in identifying relationships between business and communication objectives.
- Strong writing and editing skills (native English). Ability to write for various audiences across multiple channels.
- Creative skills: format and storytelling, PowerPoint design, video messaging tactics.
- Ability to translate complex technical content into concise and impactful stories.
- Critical mindset: identify opportunities for improvement.
- Strong verbal communications.
- Proactive self-starter who can navigate ambiguity.
- Comfortable working in a hybrid environment.
About the Company:
Cigna Healthcare is an advocate for better health through every stage of life. We guide our customers through the healthcare system, empowering them with information and insight to make informed decisions.
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