Product Marketing Leader
hace 1 día
About Ecovadis
Ecovadis is the leading provider of business sustainability ratings, guiding companies toward a sustainable world. Our solutions are backed by an international team of experts and powerful technology.
Job Description
The Vice President Product Marketing will lead our global product marketing strategy and execution, driving customer and revenue growth with a differentiated go-to-market strategy, world-class messaging and positioning strategy, and garnering market insights to inform product strategy and sales execution.
Key Responsibilities
- Develop the global messaging framework to support the current and future multi-product vision.
- Create a highly differentiated go-to-market strategy with regional marketing, sales, and product to strengthen our leadership and to win new markets and segments.
- Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value including segmentation and persona development.
- Drive pricing and packaging strategy in partnership with product and Rev Ops.
- Contribute and work actively to drive product strategy and roadmap in partnership with the product leadership team.
Requirements
12+ years of experience in product marketing or related field, 7+ years leading and developing teams. Bachelor's degree in business or related field. MBA preferred.
Salary Range
$180,000 - $220,000 per year.
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