Product Marketing Director
hace 7 días
EcoVadis, the leading provider of business sustainability ratings, is seeking a Vice President Product Marketing to drive our global product marketing strategy and execution. Our purpose is to guide all companies toward a sustainable world.
About the Role
The successful candidate will be responsible for driving customer and revenue growth with a differentiated go-to-market strategy, world-class messaging and positioning strategy, and garnering market insights to inform product strategy and sales execution. This role requires building strong cross-functional partnerships with teams including product, corporate strategy, sales, and the rest of marketing.
Main Responsibilities
- Develop the global messaging framework to support our current and future multi-product vision
- Create a highly differentiated go-to-market strategy with regional marketing, sales, and product to strengthen our leadership and win new markets and segments
- Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points, and differentiated value, including segmentation and persona development
- Drive pricing and packaging strategy in partnership with product and Rev Ops
- Contribute to and work actively to drive product strategy and roadmap in partnership with the product leadership team
- Think ahead and be up to speed on trends, market, and regulations to help inform product strategy and GTM
Requirements
- 12+ years of experience in product marketing or related field, 7+ years leading and developing teams
- Bachelor's degree in business or related field, MBA preferred
- Proven success leading product marketing in a high-growth multi-product SaaS company in the enterprise and SMB space, global experience required
What We Offer
- Competitive salary: $120,000 - $150,000 per year
- Opportunity to make an impact in the global sustainability change in business
- Collaborative and dynamic work environment
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