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Web Analyst
hace 2 meses
We are seeking an experienced Web Analyst to join our team at Empresa reconocida. As a key member of our digital marketing team, you will play a pivotal role in driving business growth and optimizing campaign effectiveness.
Key Responsibilities- Data Analysis and Insights: Interpret complex data sets, create actionable analyses, reports, and dashboards to inform business decisions.
- Web Analytics Expertise: Develop and maintain a deep understanding of web analytics tools, including Google Analytics, Data Studio, and Power BI.
- Business Intelligence: Identify pain points and growth opportunities within the buyer journey, and develop strategies to improve business performance.
- Process Improvement: Continuously improve data strategy by automating processes and integrating data sources.
- Collaboration and Communication: Work closely with cross-functional teams, including CRO, to identify A/B tests and report on results.
- Customer Profiling: Develop and manage customer profiles and segments to optimize spend and performance.
- Industry Expertise: Stay current with industry standards and best practices, and educate others on online data-related issues.
- Experience: Minimum of 3 years of experience in a web analytics or site optimization position.
- Expertise: Advanced expertise in data analysis, web analytics tools, and business intelligence.
- Technical Skills: Proficiency in Google Marketing Platform, Power BI, and data visualization tools.
- Soft Skills: Excellent communication and collaboration skills, with a positive attitude and result-oriented mindset.
- Competitive Salary: A competitive salary and benefits package.
- Professional Development: Opportunities for professional growth and development.
- Flexible Work Arrangements: Flexible work arrangements, including remote work options.
- Employee Benefits: Access to employee benefits, including health insurance and retirement plans.
