Integrated Marketing Manager
hace 1 mes
Job Description
We are seeking a highly skilled Integrated Marketing Manager to join our Global Campaigns Team at Semrush. As a key member of our team, you will be responsible for developing and executing comprehensive, multi-channel marketing initiatives across various products and markets worldwide.
Key Responsibilities:
- Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality.
- Leading internal campaign communications from briefings to reporting.
- Collaborating with creative production teams to deliver high-quality assets on time.
- Owning and managing the campaign timeline.
- MAPPING AND OPTIMIZING THE COMPLETE CONSUMER JOURNEY.
- Overseeing and allocating campaign budgets.
- Aligning and coordinating different teams (e.g., creative, media, product).
Requirements:
- 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns.
- Strong strategic thinking and campaign planning abilities.
- Excellent presentation and communication skills, with the ability to create comprehensive decks.
- Creativity.
- Attention to detail.
- Basic understanding of campaign metrics and data analysis.
- Awareness of industry trends.
- Goal-oriented mindset with a focus on results.
- Adaptability and willingness to test new marketing approaches.
- Bachelor's degree in Marketing or a related field.
- Advanced English language skills.
About the Team:
The Global Campaigns Team is responsible for developing and executing comprehensive, multi-channel marketing initiatives across various products and markets worldwide.
We strategically plan, implement, and optimize integrated campaigns that leverage multiple platforms, including paid media, email, social media, and influencer partnerships.
The team coordinates efforts across different departments, aligns channel-specific strategies with overall campaign goals, and utilizes data-driven insights to make informed decisions.
We stay current with industry trends, incorporate innovative ideas and AI tools to enhance campaign effectiveness, and continuously test new formats and channels to optimize performance and achieve business objectives on a global scale.
About Semrush:
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.
We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.
In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development.
The Semrush team is constantly growing.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
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