Senior Marketing Manager for Print Products

hace 4 semanas


Barcelona, Barcelona, España Hewlett-Packard A tiempo completo
Job Summary

HP is seeking a dynamic and results-driven Product Marketing Manager to develop compelling value propositions, positioning, narratives, messaging, and core sales content that drive brand preference and enable commercial print business growth.

Key Responsibilities
  • Conduct thorough market research to understand customer needs, market trends, and competitive landscape
  • Analyze market data to identify opportunities and threats
  • Gather and analyze customer feedback to inform product development and marketing strategies
  • Maintain a deep understanding of customer personas and pain points
  • Develop clear and compelling product positioning, messaging, and value propositions
  • Craft and communicate product stories that resonate with target audiences
  • Develop sales tools and training materials to support the sales team in effectively selling the product
  • Manage budget with accuracy and in alignment with applicable company policies
Requirements
  • BA in Marketing or related field, MBA or similar preferred
  • 5-10 years of proven experience in product marketing, ideally with experience in B2B Communications
  • Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging
  • Strong analytical skills and the ability to turn data-driven insights into impactful strategies and messaging
  • Excellent written and verbal communication, including crafting compelling presentations and marketing collateral
  • Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels


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