Marketing Campaign Specialist
hace 4 semanas
Job Title: Marketing Campaign Specialist - Product Launch Expert
Overview: As a Marketing Campaign Specialist - Product Launch Expert, you will lead the marketing activities for SITA's Communication and Data Exchange division. Acting between Product, Marketing, and Sales, your primary mission is to get new products and features to market and help them grow.
Key Responsibilities:
- Develop compelling and consistent copy for diverse marketing materials to enhance brand messaging.
- Craft persuasive narratives for product launches, emphasizing key features and unique selling points.
- Work closely with colleagues and subject matter experts to simplify technical information and articulate reasons behind product creation.
- Train and equip internal teams with effective marketing materials to ensure successful product launches.
- Advocate for your portfolio by taking ownership of the product's messaging and go-to-market strategy.
Requirements:
- 3-5 years of marketing, marketing communications, internal communications, or PR experience, preferably in telecommunications, IT, air transport, or travel industries.
- Business degree, preferably in Business or Marketing.
- Strong written and verbal communication with the ability to simplify technical information.
- Proficient in creating compelling content for web, social media, and presentations.
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