Product Marketing Strategist
hace 4 semanas
Job Title: Product Marketing Specialist
About the Role:
We are seeking a highly skilled Product Marketing Specialist to join our team at Pal Robotics. As a key member of our marketing team, you will be responsible for developing and implementing growth strategies for our products, prioritizing initiatives to maximize impact.
Key Responsibilities:
* Develop and execute a comprehensive marketing plan in collaboration with cross-functional teams
* Craft and execute a comprehensive marketing plan in collaboration with cross-functional teams
* Develop business models and pricing models for the products
* Analyze and maintain detailed buyer personas, segments, and customer journey maps
* Drive demand with innovative marketing tactics
* Manage KPIs and metrics to measure product success and inform future strategies
* Monitor the competitive landscape to strategically position our products
* Translate technical product details into compelling benefits for users
* Assess the effectiveness of marketing campaigns and initiatives, optimizing for ROI
* Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
* Support sales channels development and marketing-sales alignment
* Coordinate and support various marketing and sales activities
Requirements:
* Bachelor's degree or Master in any technical field (engineering is preferred) with marketing experience
* At least 3 years of experience in product marketing, preferably in a technology-focused industry
* Passion for technology is a big plus
* Strong project management skills
* Proficiency with marketing automation and CRM tools
* Excellent communication, interpersonal, and analytical skills
* Computer skills, including MS Office (especially MS Excel) and Google Drive suite (docs, spreadsheets, etc.)
* Applicants need to have a European work permit
* Proficient in English and Spanish, with availability to travel as needed
About Us:
Pal Robotics is a leading robotics company based in sunny Barcelona. Our goal is to enhance people's quality of life through robotics and automation technologies. We have over 20 years of experience in the robotics field and offer daily challenges to everyone in our team to help them grow.
What We Offer:
We offer a competitive compensation package, including salary, benefits, and opportunities for professional development. You will be part of a dynamic and international team in a constantly growing and developing environment in a fulfilling and inclusive equal opportunity workplace. Permanent full-time contract.
Apply Now:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you
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