Email Campaign Specialist
hace 3 semanas
Metyis AG is a rapidly expanding company seeking an experienced Email Campaign Specialist to join its Performance team in Barcelona, Spain, with regular travel to Romania.
About the Role- This role involves executing multi-channel communications for clients to strengthen brand loyalty, increase customer engagement and retention, drive revenue, and ultimately increase customer lifetime value (LTV)
- Campaign Execution: Develop, A/B test, and optimize email campaigns, including segmentation, targeting, and personalization to improve customer experience and ROI
- Performance Metrics: Analyze campaign KPIs (ROI, conversion rates, etc.) and provide insights to inform future strategies, delivering regular action-oriented reports
- Collaboration: Work with cross-functional teams (design, content, product) to ensure consistent messaging and alignment with brand guidelines
- Calendar Management: Oversee the email marketing calendar and ensure timely delivery of campaigns
- Compliance: Maintain email database accuracy, ensuring compliance with GDPR and other relevant regulations
- Trend Monitoring: Stay updated with industry trends, best practices, and emerging CRM technologies
The ideal candidate will have 4+ years of experience in a CRM role with proven success in CRM & Marketing strategies, expertise in email marketing platforms, SMS, In-App push notifications, and navigation-based publicity, as well as strong analytical and process-oriented skills.
We offer a competitive salary package, estimated at approximately €60,000 - €80,000 per year, depending on experience.
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