Digital Marketing Specialist: Spearheading the Renewable Energy Revolution
hace 2 días
At Octopus Energy Group, we're dedicated to leading the renewable energy revolution in Spain. As a Digital Marketing & CRM Specialist, you'll play a pivotal role in our mission to bring green, affordable, and transparent energy to homes across the country.
About the RoleWe're seeking an experienced professional to drive our digital strategies, manage marketing campaigns, and optimize customer relationships through CRM tools. Your responsibilities will include:
- Developing and executing multiple digital marketing campaigns in Spain.
- Building, rolling out, and optimizing PPC campaigns, digital marketing networks, and paid social media.
- Conducting constant analysis and optimizations for our website in terms of Conversion Rate Optimization and User Experience.
- Creating and implementing effective CRM campaigns and processes.
- Providing direct support to high-profile partners, reporting insights, and relaying information back to the Digital Marketing Lead.
- Drafting and creating written ad content aligned with Octopus Energy's tone of voice.
To excel in this role, you'll need:
- Proven experience in digital marketing, preferably in a startup environment or media agency.
- Excellent analytical skills, with a strong understanding of SEO, PPC, CRM, and CRO.
- Experience working with CRM tools like Hubspot, Zoho, SalesForce, Pipedrive, or similar.
- A deep understanding of data analysis, including Google Analytics, Google Tag Manager, Hotjar, SEMrush, Ahrefs, Power BI, Tableau, or similar.
- Familiarity with programmatic advertising (DV360, Yahoo DSP) and report creation in Google Analytics and Looker Studio.
As part of the Octopus Energy Group team, you can expect:
- A competitive salary range of $80,000 - $120,000 per year, depending on your experience.
- A unique culture that empowers autonomy, innovation, and collaboration.
- Flexible working hours, genuine work-life balance, and relaxation time.
- Equity options scheme, allowing you to own part of the business.
- Ongoing development opportunities, including internal and external courses, learning, and study support.
At Octopus Energy Group, we're committed to making a positive impact on the planet. If you're passionate about sustainability, digital marketing, and CRM, we encourage you to apply for this exciting opportunity.
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