Digital Education Marketing Specialist
hace 2 semanas
About Us
Crimson Education is a global EdTech company founded in 2013 with the goal of transforming students into world leaders through personalized education. As a Series C startup with over USD 70 million in funding, we have established offices in 18 cities and received prestigious awards such as GSV EdTech 150 and Deloitte Fast 50.
Our Mission
We aim to revolutionize the future of education and make a meaningful impact on future generations. Our newest venture, Crimson Global Academy, is a global online high school that has already achieved remarkable success, ranking as the #3 best online high school in the United States by Niche and enrolling over 1,500 students from more than 60 countries.
About the Role
We are seeking an experienced social media specialist to help us expand our reach and educate prospective families about the value of online schooling. As a full-time remote position based in China (preferably Shanghai, Beijing or Shenzhen), you will work closely with the CGA Asia and Global marketing teams to increase brand awareness and engage Mandarin-speaking audiences both within and outside Mainland China.
Key Responsibilities
- Content Creation & Curation: Develop, curate, and manage high-quality content across WeChat and Xiaohongshu, including text, images, videos, and graphics.
- Social Media Strategy: Contribute to the development of a comprehensive social media strategy that aligns with our brand goals and objectives.
- Engagement: Actively engage with our audience by responding to comments, messages, and mentions, cultivating conversations and building community.
- Analytics & Reporting: Track, analyze, and report on social media metrics to gauge performance and inform future strategies.
- Social Listening: Monitor competitors' social channels and online trends to stay informed of relevant industry developments, competitor activities, and customer sentiment.
Estimated Salary
RMB 200,000 - 250,000 per annum, depending on experience.
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