Marketing Specialist
hace 4 semanas
Crimson Education, a Series C global EdTech startup founded in 2013, is seeking an experienced Marketing Specialist to support its ambitious expansion plans in the US market. The successful candidate will play a key role in building and furthering Crimson Education's market presence by executing marketing online and in-person events, managing Chinese Facebook campaigns, and monitoring leads and enrollments across all channels.
About the RoleThis full-time position offers the opportunity to work remotely or from one of our many offices around the globe. The ideal candidate will have native or proficient Mandarin skills, excellent communication and organization skills, and experience in Chinese marketing platforms and channels, as well as Facebook marketing campaigns.
Key Responsibilities- Plan and execute marketing online and in-person events to generate high-quality leads for the sales pipeline.
- Manage and execute Chinese Facebook campaigns to promote Crimson Education's services in the US market.
- Monitor leads and enrollments from marketing across all channels (events, PR, WeChat, FB, content, emails, SEO, etc.) with weekly/monthly progress reporting, customer behavior, and user experience.
- Support the coordination of outreach tactics, including expos, seminars, webinars, school talks, and related event support.
The ideal candidate will have:
- Native or proficient Mandarin skills.
- Proficient English skills, both spoken and written.
- Excellent communication and organization skills.
- Experience in Chinese marketing platforms and channels, as well as Facebook marketing campaigns.
- Experience in the education or professional services sector and using CRM (Salesforce) and multiple systems and platforms.
- Background in college consulting or similarly parent-focused roles (preferred but not mandatory).
Crimson Education offers a rapidly growing start-up environment with flexible working arrangements, limitless development opportunities, and a $1000 individual training budget per year. Our team is committed to Radical Candor and we offer insightful fireside chats and workshops to support our high-performing and ambitious team members. With 28 markets across the globe and opportunities to work remotely or from our many offices, this is an exciting chance to join a dynamic and innovative company that is transforming the future of education.
Salary: $80,000 - $110,000 per annum, depending on experience.-
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