Experiential Marketing Manager
hace 4 semanas
About the Role:
Criteo's Experiential Marketing team is seeking a detail-oriented Marketing Manager to champion our global events strategy. This includes key industry tentpoles, owned and operated events, and Executive Engagement programs.
Key Responsibilities:
- Lead end-to-end live and virtual event execution across key programs by partnering with field, content, brand, social, and PR teams.
- Execute various initiatives within our Executive Engagement program, including regional summit(s), exclusive networking events, and personalized outreach campaigns.
- Drive attendance and participation through strategic promotion and outreach efforts, leveraging email marketing, social media, digital/paid media, and other channels.
- Proactively engage with client solutions (sales) to coordinate, communicate, and educate the teams on any new and/or upcoming experiential marketing programs at a global scale.
- Build and manage a tracking process to determine all event campaign performance and pipeline influence within Salesforce.
Operational Excellence:
Manage and forecast large-scale budgets, contracting, payment processing, and negotiation management alongside Finance, Legal, and Procurement departments.
Requirements:
- Relevant experience in event marketing role within B2B space.
- Problem Solver: ability to think critically while navigating complex challenges with confidence and resilience.
- Relationship Builder: ability to maintain strong relationships both internally and externally while understanding your audience.
About Us:
Criteo is a global technology company that provides personalized advertising solutions to retailers and brands. We are seeking a highly motivated self-starter who thrives under tight deadlines and has a strong sense of ownership and a builder mentality.
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