Europe Digital Content Marketing Strategist

hace 1 semana


Barcelona, Barcelona, España Instaleap A tiempo completo

Content Marketing Specialist Europe

About Us

Founded in 2020, we are a dynamic and innovative company dedicated to helping supermarket chains succeed in the digital age. Our platform is designed to support clients in going online and adapting to the evolving demands of consumers.

Salary Information

We offer an attractive salary package for this role, estimated to be around €55,000 - 65,000 per year, depending on experience. This figure includes additional benefits such as flexible hours and hybrid work arrangements.

About the Job
  • Craft engaging content across multiple formats and channels to fuel our marketing and inbound strategies.
  • Work collaboratively with our designer to develop visually captivating and impactful creative briefs.
  • Grow and manage our LinkedIn presence, driving engagement through targeted, high-impact content.
  • Interview clients and gather insights from sales, product, and customer experiences to craft persuasive messaging.
  • Create nurturing email content tailored to lead segments, enhancing customer journeys through automated workflows.
  • Develop downloadable resources that provide value at every stage of the marketing funnel.
  • Support online and in-person events with strategic, audience-specific content.
  • Test and refine content through A/B testing, optimizing messaging, channels, and personas for maximum impact.
  • Analyze content performance, offering data-driven insights and recommendations to continuously improve our strategies.
Requirements
  • A minimum of 3+ years of marketing experience, with a focus on content and copywriting for B2B and SaaS companies.
  • Proven expertise in copywriting techniques and a strong portfolio of content for websites, landing pages, and campaigns.
  • Experience in managing LinkedIn company pages and driving engagement through social media.
  • A collaborative approach to working across teams, with strong project management skills.
  • Hands-on experience with HubSpot, WordPress, Google Analytics, and the ability to make informed, data-driven decisions.
  • Advanced English language proficiency (C1 level) is mandatory.
Benefits
  • Holiday insurance
  • Pension scheme
  • The opportunity to work remotely two days a week


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