Digital Content Strategist
hace 2 días
We are seeking an experienced Digital Content Strategist to join our team as a Global Digital Content Manager. This is a temporary position to cover a maternity leave, under a replacement contract with possibilities to join the team permanently.
About Us
Dragons Group is an independent creative agency specializing in the digital world with HQs in Barcelona and teams working from the US, Germany, and Portugal. We bridge the real world with the digital world through creative solutions.
Job Description
- Develop and monitor global digital assets and content approaches across projects and brand digital presence.
- Oversee and collaborate with agencies and partners to deliver appealing digital content that drives sales and awareness for consumer skincare business.
- Produce captivating and engaging content that attracts and engages across all digital channels and platforms using creative visuals and writing skills.
- Coordinate creation of engaging assets across all digital channels and platforms and deliver best practices from a content point of view.
Key Responsibilities
- Brief and coordinate with creative agencies and external partners content production for all digital communications.
- Produce engaging content for various digital platforms such as website, articles, email marketing, blogs, forums, and social media channels.
- Monitor digital content coordination and work closely with creative agencies and marketing brand team to deliver visually appealing visuals and captivating written content in line with brand guidelines.
- Assist with management of global brand campaigns, digital marketing, and social media campaigns including managing and engaging with brand community across various digital platforms.
- Help develop brand tone of voice and ensure visual consistency across all digital platforms.
- Give recommendations on how to enhance and optimize social media posts and digital marketing campaigns through visual and copy content.
- Research and develop new ideas using cutting-edge technologies and techniques for maximizing content consideration.
- Proofread English content and provide support with other visual and written content when required for the website or any additional channels.
- Deliver product descriptions and eRetailers content to enhance consumer business and clearly communicate benefits of products.
- Enable structured content creation capabilities through implementation of processes and guidelines.
- Develop, update, and maintain content library, templates, and assets.
- Identify meaningful and measurable KPIs and metrics concerning content performance.
- Ensure effectiveness of content and user experience.
- Identify digital trends and insights and propose innovative content solutions.
- Community management across social media and forums platforms.
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