Digital Search Strategist

hace 4 semanas


Ceuta, Ceuta, España Axiom Software Solutions A tiempo completo

About Axiom Software Solutions

We are a leading software development company based in Barcelona, Sant Cugat, Spain. As a hybrid work environment, we offer the flexibility to work from home for 2 days a week.

Job Description

We are seeking an experienced Digital Search Strategist to join our team. The ideal candidate will have a strong background in search engine optimization (SEO) and experience in creating robust on-site search strategies for digital direct business.

Key Responsibilities:

  • Create a robust on-site search strategy for digital direct business.
  • Own on-site search regionally, contributing to company-wide knowledge by sharing best practices with stakeholders.
  • Ensure best relevancy for on-site searches.
  • Continuously increase click-through rates and conversion rates for keywords being searched on site stores.
  • Optimize search bar results (pinning, boosts, etc).
  • Optimize search result page SRP dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
  • Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging tools capabilities.
  • Work together with e-commerce merchandising teams to create and execute optimization activities.
  • Perform keyword research in coordination with business objectives to optimize existing on-site search experiences and define new opportunities.
  • Address pain points for search keywords and improve relevancy accordingly.
  • Quality control ensuring best relevancy and end-to-end experience.
  • Provide feedback to merchandising teams on performance of keywords and recommend plans to improve click-through rates of low-performing keywords.
  • Minimize search result pages with zero results to avoid exits from online stores.
  • Communicate performance and initiative status to stakeholders in monthly business reviews.
  • Stay on top of trends related to search and on-site search optimization and leverage applicable practices to fuel growth on the online store ecosystem.
  • Leverage tools to personalize on-site search experiences based on user behavior, browsing history, etc.

Requirements

  • SQL or HTML certification or any email campaigning tools certification.
  • Data analytics and campaign management knowledge.
  • Data obsession.
  • SQL knowledge and web analytics (HTML).

Salary Range

We offer a competitive salary range of €60,000 - €90,000 per year, depending on experience.



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