Senior Marketing Strategist Spain Italy

hace 1 mes


Barcelona, Barcelona, España Brp A tiempo completo
Marketing Leadership Opportunity in Spain and Italy

We're seeking a seasoned marketing professional to lead our country marketing efforts in Spain and Italy. As Senior Marketing Strategist, you'll be responsible for developing and executing go-to-market plans, driving consumer engagement strategies, and activating local marketing initiatives.

About the Role
  • Go-to-Market planning and execution: Develop and implement annual Go-To-Market plans supporting regional strategic priorities and achieving sales and profitability targets.
  • Dealer Marketing: Advise and support dealerships in building and executing local action plans to enhance consumer experience and drive retail sales.
  • Content Marketing & Public Relations: Maximize brand visibility through earned media tactics, create and share locally relevant content, and maintain media relationships.

Your Profile and Experience
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 3-5 years of experience in marketing, preferably in utility/agriculture/automotive/powersport/motorcycle industries.
  • Fluency in English, Spanish, and Italian languages is mandatory; knowledge of digital marketing is a plus.

Key Responsibilities:
• Lead trade shows, events, demo days, website updates, and CRM campaigns.
• Measure and report results, manage marketing budget.
• Assist dealers in digital transformation.

Estimated Salary:$120,000 per annum

About BRP:
We're a world leader in recreational vehicles and boats, committed to innovation and customer-centricity. Our team thrives on collaboration and creativity, and we offer a dynamic work environment with opportunities for growth and development.

This role is home-based in Spain with regular travel in Spain and Italy as well as occasional trips to EMEA HQ (Switzerland). Travel can account for up to 20% of your time depending on seasonality.

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