Senior Marketing Strategist Spain Italy
hace 1 mes
We're seeking a seasoned marketing professional to lead our country marketing efforts in Spain and Italy. As Senior Marketing Strategist, you'll be responsible for developing and executing go-to-market plans, driving consumer engagement strategies, and activating local marketing initiatives.
About the Role
- Go-to-Market planning and execution: Develop and implement annual Go-To-Market plans supporting regional strategic priorities and achieving sales and profitability targets.
- Dealer Marketing: Advise and support dealerships in building and executing local action plans to enhance consumer experience and drive retail sales.
- Content Marketing & Public Relations: Maximize brand visibility through earned media tactics, create and share locally relevant content, and maintain media relationships.
Your Profile and Experience
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years of experience in marketing, preferably in utility/agriculture/automotive/powersport/motorcycle industries.
- Fluency in English, Spanish, and Italian languages is mandatory; knowledge of digital marketing is a plus.
Key Responsibilities:
• Lead trade shows, events, demo days, website updates, and CRM campaigns.
• Measure and report results, manage marketing budget.
• Assist dealers in digital transformation.
Estimated Salary:$120,000 per annum
About BRP:
We're a world leader in recreational vehicles and boats, committed to innovation and customer-centricity. Our team thrives on collaboration and creativity, and we offer a dynamic work environment with opportunities for growth and development.
This role is home-based in Spain with regular travel in Spain and Italy as well as occasional trips to EMEA HQ (Switzerland). Travel can account for up to 20% of your time depending on seasonality.
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