Senior Manager for Marketing Analytics

hace 7 días

Salamanca, Salamanca, España Canonical A tiempo completo
About the Role

We are seeking a highly skilled Senior Manager for Marketing Analytics to join our team at Canonical. As a key member of our marketing organization, you will be responsible for leading our growth engineering team and driving commercial success through data and technology.

Key Responsibilities
  • Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
  • Design, implement, and operate Canonical marketing technology stack, dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
  • Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimise lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
  • Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
  • Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting, and channel exploration.
  • Ensure marketing data cleanliness and completeness through data governance policies and management practices.
  • Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB), and expertise.
  • Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
  • Support execution excellence in the marketing team through training, tools, and documentation.
Requirements
  • An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
  • A strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc.), and databases (SQL, etc).
  • Exceptional management experience, leading analytical, creative professionals to excellence.
  • Experience in selecting, implementing, and managing a leading-edge martech stack preferably built on open source software.
  • A track record of building a culture of experimentation across the organisation.
  • Advanced web analytics and SEO practices across website and SAAS products.
  • Proven ability to collaborate with senior stakeholders across functions (sales, revenue operations, product, IS...) to turn strategic business and product questions into impactful analytic projects.
  • Willingness to travel up to 2-4 times a year for internal events.
What We Offer
  • We consider geographical location, experience, and performance when shaping compensation worldwide.
  • We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance.
  • In addition to base pay, we offer a performance-driven commission structure.
  • We provide all team members with additional benefits, which reflect our values and ideals.
  • We balance our programs to meet local needs and ensure fairness globally.

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