Director of Digital Expansion

hace 2 semanas

Barcelona, Barcelona, España Bynder Inc. A tiempo completo

About Bynder Inc.
Bynder is a leading provider of digital asset management solutions, empowering teams to conquer the chaos of proliferating content and relationships.

Salary: $175,000 per year

Job Description
We are seeking a seasoned Director of Digital Expansion to drive the strategy and execution of our demand generation marketing programs. This role will be responsible for designing, planning, managing, executing, and optimizing integrated digital campaigns across multiple channels to accelerate our growth.

Key Responsibilities
• Lead and mentor our growth marketing team, aligning objectives, approaches, and practices through strategic planning, go-to-market strategy development, sales forecasting, resource planning, and budgeting.
• Work with Sales and Marketing Operations to set priority targets and Marketing-specific KPIs and establish reporting standards.
• Develop, plan, and execute integrated digital campaigns across paid and organic search, social, and referral traffic and continuously test and optimize landing page experience to drive conversions.
• Plan and execute field marketing plans across key geographies, including industry, partner, and customer events to meet MQL, SQL, pipeline ARR, and sales targets.
• Execute specific campaigns, including ABM, industry, and competitive take out campaigns that drive lead and opportunity creation in our ICP.
• Create and execute impactful nurture programs to improve conversion rates from leads to opportunities.
• Monitor and report campaign performance across the customer journey and sales pipeline, with granular tracking across relevant KPIs.
• Understand the nature, makeup, behavior, and driving factors influencing the funnel from lead generation to closure and inform approaches, practices, and resource deployment designed to maximize and accelerate opportunities.

Requirements
This role requires a strong background in growth marketing, preferably with experience in digital asset management or a related field. The ideal candidate will have excellent leadership skills, with the ability to motivate and guide a team to achieve business objectives. Strong analytical and problem-solving skills are also essential, as well as the ability to work collaboratively with cross-functional teams. In terms of education, a bachelor's degree in marketing, business, or a related field is required, with an MBA or other advanced degree being a plus.

Benefits
We offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and a generous PTO policy. Our employees also enjoy access to cutting-edge technology and training opportunities to help them succeed in their roles.

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