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Marketing Content Strategist
hace 2 meses
Job Title: Marketing Content Strategist
Job Type: Full-Time
Location: Philippines
About Us: Mass Markets is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.
About the Role: We are seeking a Marketing Content Strategist, who will be helping to heighten our brand in the marketplace all while working in a fun and relaxed environment. The ideal candidate will be responsible for creating engaging content for various marketing channels, including email, social media, and advertising.
Key Responsibilities:
- Develop and implement content marketing strategies to drive business growth and engagement
- Write and edit high-quality content for various marketing channels, including blog posts, social media, and email newsletters
- Collaborate with cross-functional teams to ensure content aligns with business objectives and brand voice
- Conduct research to stay up-to-date on industry trends and best practices in content marketing
- Measure and analyze content performance using metrics such as engagement rates, click-through rates, and conversion rates
- Develop and maintain content calendars to ensure consistent and timely content publication
- Work with designers and developers to create visually appealing and engaging content assets
- Stay up-to-date with the latest content marketing tools and technologies to improve efficiency and effectiveness
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of experience in content marketing, digital marketing, or a related field
- Proven track record of creating engaging and effective content that drives business results
- Strong understanding of content marketing principles, including content strategy, creation, distribution, and measurement
- Excellent writing, editing, and communication skills
- Ability to work collaboratively with cross-functional teams
- Strong analytical and problem-solving skills
- Proficiency in content management systems (CMS) and marketing automation platforms
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
