Digital Marketing Strategist
hace 3 días
Job Title: Digital Marketing Manager
About the Role:
As a Digital Marketing Manager at Fairmont La Hacienda, you will play a pivotal role in establishing our digital presence and driving online engagement. You will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand awareness, attract potential guests, and drive revenue growth.
Key Responsibilities:
• Develop and execute digital marketing campaigns to promote the Fairmont La Hacienda Hotel, including SEO/SEM, email, social media, and display advertising campaigns.
• Manage and optimize hotel website content and user experience (UX) to improve traffic, engagement, and conversion rates.
• Utilize digital analytics tools to monitor website performance and make data-driven decisions.
• Oversee social media strategy and content calendar, ensuring consistent brand messaging and engagement across all platforms.
• Collaborate with the Sales and Revenue Management teams to create integrated marketing campaigns that align with business goals and drive direct bookings.
Requirements:
Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred. Proven experience (5+ years) in digital marketing roles within the hospitality or luxury industry, with a track record of successful campaigns and driving revenue.
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