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Data and Artificial Intelligence Product Marketing Specialist
hace 2 meses
Moffatt & Nichol is a leading global infrastructure advisor specializing in the planning and design of facilities that shape and serve our coastlines, harbors, and rivers. Reflecting Moffatt & Nichol's commitment to design innovation since 1945, Engineering News-Record (ENR) has ranked the company No. 1 in Marine and Port Facilities and among the Top 50 Designers in International Markets.
The firm provides clients worldwide with customized service and a level of excellence that have become the firm's hallmark in three primary practice areas—coastal, environmental, and water resources; ports and harbors; and transportation, bridges, and rail.
Job SummaryWe are seeking a highly skilled Data and Artificial Intelligence Product Marketing Specialist to join our Marketing team. As a key member of our team, you will be responsible for leading the creation and delivery of marketing campaigns for our software solutions.
Key Responsibilities- Research market trends in maritime supply chain logistics and identify client needs, solution gaps, and business objectives.
- Work with software development team, product managers, and marketing team members to develop go-to-market strategy.
- Plan and implement marketing campaigns to increase brand awareness and anticipate client pain points.
- Develop and deliver content marketing, advertising, product positioning plans, and define necessary marketing activities to acquire new and retain existing clients.
- Support client onboarding experience and work with the Vice President, Marketing to plan, allocate, and control marketing campaign and product launch budgets.
- Oversee and participate in day-to-day promotional activities, including website content, SEO, thought leadership articles and white papers, social media, conference presentation materials, and other collateral.
- Bachelor's degree in Marketing, Advertising, Communications, or Business.
- Fluent in Spanish and English.
- 10+ years of experience on technology marketing projects (B2B and SaaS marketing experience preferred).
- Experience with marketing automation software.
- Excellent communication and presentation skills.
- Strong analytical and project management skills and superb attention to detail.
- Experience in technology marketing for supply chain logistics solutions preferred.
Sedentary for prolonged periods of time, interact with clients, and travel occasionally.
