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Digital Trade Specialist

hace 2 meses


Valencia, Valencia, España G-STAR A tiempo completo

Key Responsibilities:

Assortment & Trading:

  • Collaborate with internal stakeholders such as Buying and Planning to ensure an optimal assortment for our online channels.
  • Provide analysis in accordance with the buying calendar to ensure requirements can be incorporated.
  • Work with relevant stakeholders to ensure promotional assortments match our commercial aspirations.
  • Analyze promotional performance and suggest improvements that improve commercial performance including marginal optimization and sell-through.

Onsite Merchandising Strategy:

  • Develop a visual merchandising strategy that takes account of brand campaigns, trade activations and assortment variations.
  • Adjust ranking cocktails in order to optimize pages and perform on-going analysis to ensure commercial delivery.
  • Align with optimization teams on the best implementation of product recommendations including 'complete the look' and 'you may also like'.
  • Work with regional owners (internal and external) to ensure visual-merchandising, search, & recommendations reflect local customer needs.
  • Incorporate new technologies including AI and Personalization.
  • Embrace a test-and-learn mentality to continually improve customer experience and deliver additional revenue.
  • Ideate and execute A/B tests to validate merchandising strategies and conduct competitive analysis to identify gaps and opportunities in the market.

On-Site Search:

  • Optimize search performance through the use of available tools to ensure customers are served with optimal results that drive conversion and revenue.
  • Share search insights with relevant teams including Product, Content and Marketing to help serve our customers with what they are looking for across all touchpoints.

Content & Communications:

  • Collaborate with Content teams on the timely activation of new products and with Outlet teams on the out phasing of old products.
  • Help to build engaging and commercial content and communication plans with the relevant stakeholders by incorporating your assortment and trend knowledge.
  • Stakeholders include CRM (newsletters) and App (push notification) teams.
  • Ensure high-investment and best-selling products are well represented across site and throughout communications including new page creation and product labels.
  • Share your product knowledge with relevant teams to help steer navigation changes.

Analysis & Reporting:

  • Evaluate the effectiveness of previous campaigns and incorporate insights from local market trends to inform future merchandising decisions.
  • Regular reporting on product performance including on-site activity, funnel progression, margin and sell-through.
  • Use available tools to report on customer journey activities including heat map analysis.
  • Review and share competitor assortment analysis.

Requirements:

  • Minimum of 5 years' experience in digital merchandising, product management, or related roles.
  • In-depth knowledge of e-commerce best practices and the competitive landscape.