Digital Trade Specialist
hace 3 semanas
As a Digital Trade Specialist at G-Star, you will be responsible for collaborating with internal stakeholders to ensure an optimal assortment for our online channels. This includes working with Buying and Planning teams to analyze promotional performance and suggest improvements that improve commercial performance.
Visual Merchandising Strategy:
Develop a visual merchandising strategy that takes account of brand campaigns, trade activations, and assortment variations. Adjust ranking cocktails to optimize pages and perform ongoing analysis to ensure commercial delivery.
On-Site Search Optimization:
Optimize search performance through the use of available tools to ensure customers are served with optimal results that drive conversion and revenue. Share search insights with relevant teams, including Product, Content, and Marketing, to help serve our customers across all touchpoints.
Content & Communications:
Collaborate with Content teams on the timely activation of new products and with Outlet teams on the outphasing of old products. Help build engaging and commercial content and communication plans with relevant stakeholders by incorporating your assortment and trend knowledge. Ensure high-investment and best-selling products are well represented across site and throughout communications.
Analysis & Reporting:
Evaluate the effectiveness of previous campaigns and incorporate insights from local market trends to inform future merchandising decisions. Regular reporting on product performance, including on-site activity, funnel progression, margin, and sell-through. Use available tools to report on customer journey activities, including heat map analysis. Review and share competitor assortment analysis.
Requirements:
Minimum of 5 years' experience in digital merchandising, product management, or related roles. In-depth knowledge of e-commerce best practices and the competitive landscape.
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