Advertising Strategy Lead

hace 2 semanas


Barcelona, Barcelona, España Publicis Groupe A tiempo completo
Role Description

This senior-level position leads the audiovisual trading initiatives at Publicis Groupe, driving revenue growth through effective media strategies and partnerships.

Main Responsibilities
  1. Media Strategy and Planning: Develop and execute comprehensive media strategies to meet brand objectives and marketing goals.
  2. Negotiation and Partnership Management: Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for ad campaigns.
  3. Data Analysis and Market Research: Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for audiovisual advertising.
Requirements and Qualifications
  • Bachelor's Degree in Advertising, Marketing, Economics or similar field.
  • 5-7 years of experience in a similar role.
  • Exceptional communication and negotiation skills.
  • Strong analytical and problem-solving skills.
  • Advanced level of English (B2 or more).
  • Previous team management experience valued.
Compensation and Perks
  • Estimated annual salary: $170,000.
  • Comprehensive Flexible Benefits package.
  • Opportunities for professional growth and development.
  • Free online training and certification programs.
  • Work from anywhere up to 6 weeks from over 100 countries.


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