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Lodgify is a fast-growing company leading the vacation rental industry with its innovative software. We've raised $30M to drive growth and have an international team of over 350 people from more than 60 different nationalities, based in sunny Barcelona.
Role OverviewWe're seeking a highly skilled SEM/PPC Specialist with a passion for maximizing business impact through paid search. As a key player, you'll collaborate closely with our Performance Marketing Manager and cross-functional teams to shape our digital growth strategy.
Key Responsibilities- Develop and execute a comprehensive PPC strategy, optimizing campaigns across multiple search engines.
- Take ownership of end-to-end campaign management, from strategic planning to execution and optimization.
- Demonstrate expertise in utilizing smart bidding techniques, including ROAS, Maximize Conversions, tCPA bidding, and Bid portfolios.
- Lead the charge in leveraging Performance Max campaigns to their full potential and stay updated on the latest advancements.
- Design and implement rigorous A/B testing frameworks for ad copies, landing pages, and other key elements.
- Proven track record of success in Google Ads with a deep understanding of business objectives.
- Ability to adapt bidding strategies to diverse business cases and optimize for maximum performance.
- Experience with marketing automation tools and techniques to streamline manual tasks and enhance operational efficiency.
- Strong budget management skills with the ability to pace spending throughout the month to align with predefined budgets.
In this role, you'll be pivotal in shaping and executing our PPC strategy, optimizing campaigns, and continuously innovating to achieve outstanding results. Our ideal candidate is a results-driven individual who thrives in fast-paced environments and has a proven track record of success in Google Ads.
Salary RangeThe estimated salary for this position is between $80,000 - $110,000 per year, depending on experience and qualifications.
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