Field Marketing Program Manager

hace 3 semanas

Barcelona, Barcelona, España Agilent A tiempo completo
Job Title: Field Marketing Program Manager

Agilent is a leading life science company that inspires and supports discoveries that advance the quality of life. We provide innovative solutions to laboratories worldwide with instruments, services, consumables, applications, and expertise.

Job Summary

We are seeking a highly motivated and experienced Field Marketing Program Manager to join our team. As a key member of our marketing team, you will be responsible for defining, designing, and driving the development of effective regional marketing programs in alignment with the regional business strategy to support customer acquisition, funnel growth, and revenue generation for Agilent's pathology business.

Key Responsibilities
  • Partner with regional sales leaders to identify regional business priorities and initiatives and develop regional Marketing Program Strategy to support those.
  • Contribute to global Marketing Programs Strategy representing the regional needs and opportunities.
  • Augment regional impact of global marketing campaign by increasing internal awareness and complementing with regional activities where appropriate.
  • Work with the regional Sales channels to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to drive higher volume and quality of funnel.
  • Serve as point of contact for the regional sales channels for Solution Unit requests and reciprocally provide the field perspective to the Solution Unit.
  • Collaborate with peers to integrate program strategies cross-portfolio to align with customer needs along the buyer's journey.
  • Work closely with the EMEA Marketing communication specialist team to develop program metrics & effective tactics mix.
  • Measure and evaluate short- and long-term impact and ROI against goals; implement adjustments as required.
  • Accountable for meeting Marketing Program Budget quarterly targets.
  • Ensure campaign related content meets regulatory, medical and legal approvals as required.
  • Responsible for defining channel training requirements linked to program execution.
Qualifications
  • Bachelor's degree or master's in Pathology/Genomics/molecular biology/biochemistry/biology/medical science or equivalent.
  • Background in Pathology (through education or field experience): 3-5 years' experience within Pathology/Hematology/Genomics business, preferably with 2 years in sales and/or marketing.
  • Strong knowledge of the Pathology technologies and good understanding of primarily the clinical market within EMEA.
  • Desirable International business experience in a marketing role in pathology/hematology/genomics.
  • Effective project management and organizational skills.
  • Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative.

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