Salesforce Marketing Cloud Transformation Specialist
hace 4 semanas
**About Us**
Merkle, a Dentsu company, is a leading data-driven customer experience management (CXM) firm. With over 30 years of expertise in data and analytics consulting, Merkle delivers personalized experiences across platforms and devices.
We create unmatched Return on Investment for our clients by specializing in technology applications that drive growth and engagement.
The Role
You will report to the Head of Platform Enablement and lead a team of consultants in enriching client experiences using Salesforce Marketing Cloud.
Your responsibilities will span the entire transformational journey, from requirements gathering to migration and operationalization.
As a key member of the Platform Enablement team, you will deliver services including front-end platform configuration, campaign/journey migration, new client onboarding, and transition to the Managed Service team.
You will promote Salesforce, contributing to the growth of our practice within the business and collaborating with Principal Consultants to evolve our offering and deliverables.
Responsibilities
- Migration and Implementation planning: Plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document, and translate requirements into applicable tasks.
- Campaign design: Develop existing and new campaign briefs, journeys, diagrams, and campaign lifecycle documentation for peers/colleagues and clients.
- Data design: Display an excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings, and daily activities.
- Campaign operations stage gate: Encourage best practice campaign process adoption, including campaign RACI and ways of working (WoWs).
- Campaign execution: Independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts.
- Governance and control: Lead on QA, testing, proofing, and peer review tasks.
- Train: Provide buddying, desk-side support, custom campaign training, technical skills assessment, and benchmarking.
- Best practice consultancy: Stay up-to-date on industry news, optimization techniques, controls, measurement, DPA, and privacy, GDPR.
About the Opportunity
This role offers a unique chance to grow professionally and personally while making a significant impact on our clients' experiences.
We estimate the salary for this position to be around $90,000 - $110,000 per year, depending on location and qualifications.
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