Salesforce Marketing Cloud Transformation Specialist

hace 2 semanas

Barcelona, Barcelona, España Dentsu A tiempo completo
Company Overview

Merkle is a leading data-driven customer experience management company that specializes in delivering personalized experiences across platforms and devices. With a 30-year heritage as a data and analytics consultancy, Merkle became part of Dentsu, one of the world's top five media companies with 60,000+ employees across 146 countries.

About Us

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000 employee-base of dedicated professionals work across four regions.

Salesforce Marketing Cloud Campaign Consultant Job Description

You will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud. You will work across the full transformational journey, including requirements gathering, technology selection, and enablement, migration, and operationalization of the software.

Key Responsibilities:
  • Migration and Implementation planning: Plan the lift and shift of campaigns from one tool to another, working with the client's project team to capture, document, and translate requirements to applicable tasks.
  • Campaign design: Use existing and develop new campaign briefs, journeys, diagrams, and campaign lifecycle documentation for both peers/colleagues and clients.
  • Data design: Display an excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings, and day-to-day activities.
  • Campaign operations stage gate: Encourage best practice campaign process adoption, including campaign RACI and ways of working (WoWs).
  • Campaign execution: Independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts.
Required Skills and Qualifications

We are looking for candidates with at least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud. Experience leading migration projects from start to finish, assessing client requirements, providing recommendations, and estimating the cost of delivery is also required.

Salary

The estimated salary for this position is $90,000 - $120,000 per year, depending on location and experience.

Benefits

We offer a range of benefits, including an attractive compensation package, flexible work schedule, Spanish/English lessons, free life and health insurance, career development through Dentsu University and LinkedIn Learning, day off on your birthday, annual wellness days, Merkle Care Employee Assistance Program, Merkle Benefits Club, reduced fee in Andjoy, 2 volunteering days per annum, and flexible salary remuneration scheme.

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