Senior SEM Manager
hace 4 semanas
At Bravofly, we're seeking a highly motivated and experienced Senior SEM Manager to join our team. As a key member of our digital marketing team, you'll be responsible for developing and executing business strategies across our brands and products, with a strong focus on the SEM channel.
Key Responsibilities:- Develop customer acquisition strategies across different products for the SEM channel
- Monitor sales, profitability, and target tracking on a daily basis
- Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods
- Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel
- Identify growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
- Monitor competitive metrics (market share, competition) proactively
- Build, lead, and deploy an effective APP and mobile strategy for the business
- Develop solutions and automation processes for operational consistency and efficiency
- Deliver annual forecasts and estimation of targets
- Proven Performance Marketing experience, +5 years with a preferred focus on SEM
- Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources
- Very data-oriented, strong analytical and numeracy skills
- Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
- Experience in managing large budgets for Paid Search campaigns
- Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
- Desire to collaborate with other departments outside of the SEM team in order to enhance paid search campaigns
- Minimum knowledge of MySQL, BigQuery
- Understanding of A/B test tools
- Experience with DSP and DMP/CDP solutions is a plus
- A good understanding of App Campaigns channel is a plus
- German, French, or Italian as a secondary language is a plus
By joining our company, you'll have the opportunity to:
- Grow thanks to the career journey and our internal mobility perspective
- Manage your own schedule thanks to the flexible start and end of the working day
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Get focus time for learning, development, and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Get free snacks / fruit / hot drinks / water / beverages at our offices
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