Senior SEM Manager

hace 4 semanas


Barcelona, Barcelona, España Bravofly A tiempo completo
Senior SEM Manager Job Description

At Bravofly, we're seeking a highly motivated and experienced Senior SEM Manager to join our team. As a key member of our digital marketing team, you'll be responsible for developing and executing business strategies across our brands and products, with a strong focus on the SEM channel.

Key Responsibilities:
  • Develop customer acquisition strategies across different products for the SEM channel
  • Monitor sales, profitability, and target tracking on a daily basis
  • Deliver performance reports and insights to the team and internal stakeholders, promoting new ideas and methods
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel
  • Identify growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic at a given target
  • Monitor competitive metrics (market share, competition) proactively
  • Build, lead, and deploy an effective APP and mobile strategy for the business
  • Develop solutions and automation processes for operational consistency and efficiency
  • Deliver annual forecasts and estimation of targets
Qualifications:
  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM
  • Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources
  • Very data-oriented, strong analytical and numeracy skills
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
  • Experience in managing large budgets for Paid Search campaigns
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
  • Desire to collaborate with other departments outside of the SEM team in order to enhance paid search campaigns
  • Minimum knowledge of MySQL, BigQuery
  • Understanding of A/B test tools
  • Experience with DSP and DMP/CDP solutions is a plus
  • A good understanding of App Campaigns channel is a plus
  • German, French, or Italian as a secondary language is a plus

By joining our company, you'll have the opportunity to:

  • Grow thanks to the career journey and our internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Work a shorter working week (36h), of which 4 hours on Friday morning
  • Get focus time for learning, development, and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Enjoy continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • Receive 2 days off per year for the purpose of volunteering
  • Get free snacks / fruit / hot drinks / water / beverages at our offices

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