Strategic Business Analyst
hace 1 mes
About MoonPayMoonPay is a leading infrastructure company in the Web3 space. We provide payment solutions, minting software for digital collectibles, and other products to our partners. Our goal is to onboard the world to Web3 by providing user-friendly and secure solutions.
We're not just about technology; we're also passionate about creating a culture that values diversity, equity, and inclusion. Our team members are empowered to bring their authentic selves to work and contribute to a respectful environment where everyone feels valued and supported.
As a Senior Growth Analyst at MoonPay, you'll be part of a dynamic team driving business growth and maximizing ROI. Your primary responsibility will be to provide analytical support to the growth marketing team, including evaluating customer acquisition cost, customer spending forecast, and finding an optimal mix of marketing channels.
We're looking for a skilled professional with experience working in ROAS performance marketing frameworks, web analytics, and app tracking. You should have advanced SQL skills, data modeling expertise, and proficiency in data visualization tools. A deep understanding of statistics and probability, including experience conducting large-scale A/B tests, is essential.
Responsibilities- Provide analytical support to the growth marketing team across all facets of their work.
- Maintain and improve marketing tracking and attribution systems.
- Oversee and implement A/B tests and other experiments to drive optimization efforts.
- Automate attribution and CRM campaign reporting.
- Measure and optimize ROI of campaigns.
- Experience with mobile measurement platforms and web tracking tools (e.g. Braze, Appsflyer, Adjust, GA360/GA4, Mixpanel, Amplitude, Segment).
- Experience working in ROAS performance marketing framework with familiarity with AdTech and incrementality measurement approaches.
- Experience with web analytics, web tracking, and app tracking.
- Advanced SQL, data modeling, and data visualization tools.
- Deep understanding of statistics and probability, including experience conducting large-scale A/B tests.
We offer a competitive salary of $120,000 per year, unlimited holidays, paid parental leave, annual training budget, home office setup allowance, and a monthly budget to spend on our products. You'll also have the opportunity to work in a disruptive and fast-growing industry where the possibilities are endless. As a bonus, you'll receive equity in our company and be part of a diverse and inclusive team.
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