Category Management Expert
hace 2 semanas
Job Title: Category Management Expert
Job Summary:
We are seeking a highly skilled Category Management Expert to join our team at Mars, Incorporated And Its Affiliates. As a Category Management Expert, you will be responsible for providing internal and external relevant information and data flow to the demand organization to ensure customer centricity and consumer driven decisions.
Key Responsibilities:
- Gather, implement and manage market research, analyzing qualitative and quantitative market data in the category including Nielsen, VMS, KA sellout, shopper & consumer insights to provide the business with this valuable information.
- Create value propositions and action plans that will help to category growth and adapt the trade marketing activity accordingly.
- Effective follow up of retail sales prices, market & competitors analysis to nourish the RC go-to-market pricing strategy and ensuring SRM correct implementation.
- Leverage on key sales analytics and shopper insights to build sales acceleration programs in collaboration with marketing, sales & customer service teams.
- Act as a center of expertise for knowledge transfer, RC sales capabilities, and trainings for customers on Petcare Category.
Requirements:
- Higher University degree, preferably in Marketing or ADE
- More than 5 years experience in Category Management/Sales, preferably in FMCG
- Use of Category management tools
- Ability to create strong relationships across internal departments & external partners
- Proficient in Office (Excel & Power Point)
- Fluent in English, both written and spoken
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