Growth Marketing Lead

Growth Marketing Lead

We are seeking a highly skilled Growth Marketing Lead to develop and execute our marketing strategy and drive revenue growth.

This role requires close collaboration with the Strategy and Product teams to establish our brand as a leader in the travel industry.

The successful candidate will play a key role in shaping our go-to-market strategy, forging local partnerships, building brand awareness, and driving customer acquisition and retention campaigns.

Key Responsibilities:

• Develop and Implement Go-to-Market Strategies: Create effective go-to-market strategies for the target market, identifying opportunities for growth and expansion.
• Drive Customer Acquisition: Lead efforts to acquire new customers and enhance user engagement through scalable solutions.
• Localisation Champion: Ensure local campaigns resonate with the target market by integrating local user preferences and behaviours.
• Pursue Partnership Opportunities: Identify and pursue external partnerships to boost user acquisition and drive sales on the platform.
• Marketing Campaign Planning: Collaborate with local and international marketing teams to plan and execute campaigns and promotions on the platform.
• Support Central Marketing Teams: Assist with localising performance marketing and influencer marketing strategies.
• Leverage Data & Insights: Use advanced analytics, user research, and market trends to inform campaign decision-making.
• Collaborate with Internal Teams: Work closely with business development and strategy teams to identify potential products for the target market.
• Resource Optimisation: Manage and optimise resources on the platform to drive traffic and revenue growth.

Requirements:

• Bachelor's Degree in Marketing, Business Management, or any other related field.
• Proven Expertise: At least 6 years in growth marketing roles within B2C e-commerce, focusing on customer acquisition and retention. Experience in Online Travel Agencies (OTA) or the travel industry is a strong advantage, particularly in localised marketing campaigns, performance marketing, and partnership development.
• Creative & Strategic Thinking: Proven expertise in storytelling, campaign planning, and execution.
• Language Proficiency: Fluency in English is required, with proficiency in the local language being essential.
• Analytical Skills: Strong analytical mindset with familiarity in using analytics tools.
• Project Management: Proficient in managing complex projects and aligning cross-functional teams to achieve objectives.
• Effective Communication: Exceptional ability to present ideas and findings clearly and persuasively to diverse audiences.
• High Bar: A strong dedication to achieving high standards in all aspects of marketing, strategy, and execution.

What We Offer:

• A platform to unleash your full potential and drive global impact.
• An open and inclusive culture that supports and respects team members in and out of the workplace.
• A career path where everyone can define their own trip and celebrate their success.
• Abundant career opportunities at various levels and in multiple functions.
• Internal transfer and global job rotation program enables you to pursue a global career path and make a global impact.
• Learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.
• Flexible work arrangements.
• Company-sponsored greetings and activities at holidays, birthdays, and colourful team events.