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Growth Marketing Lead

hace 3 semanas

Barcelona, Barcelona, España Getlivo A tiempo completo

Job Title: Growth Marketing Lead

We are seeking a talented Growth Marketing Lead to drive user acquisition and scale our growth efforts.

Responsibilities:
  • Develop and implement all growth marketing efforts, including paid search, social, and programmatic channels to drive cost-efficient customer acquisition through data-driven campaign management and optimization.
  • Create and implement data-driven SEO strategies aligned with business objectives that drive organic and acquisition growth.
  • Coordinate all stages of multi-channel marketing campaigns, including planning, creative development, deployment, and performance analysis.
  • Responsible for account strategies on mainstream channels (Google Ads, Google UAC, Facebook Ads, Apple Search Ads, etc.) and exploring different ad formats to optimize performance.
  • Identify new routes to market, leveraging innovative experiments to unlock growth opportunities.
  • Collaborate with data analysts, marketing, and cross-functional teams to implement and upgrade growth initiatives.
  • Optimize funnels to increase campaign effectiveness, lift incrementality, and generate insights for strategic improvements and A/B testing.
  • Monitor and report on key growth metrics to meet our goals and identify solutions and support requirements if not.
About Us:

Livo was born with the mission to improve healthcare globally through cutting-edge technology. Our vision is to radically transform the way healthcare institutions hire, retain, and manage talent nowadays whilst empowering healthcare staff with more tools, flexibility, money, and recognition.

Your Profile:
  • Bachelor's degree or above in Business, Marketing is preferred.
  • 5+ years of experience in SEO, SEM, Growth Marketing, and Digital Marketing in a high-performance technology company.
  • Familiarity with SEO tools: SEMrush, BrightEdge is a must.
  • Strong understanding of key marketing channels, how to leverage them to drive conversion, and how to run experiments within them.
  • Excellent communication and collaboration skills.
  • Strong analytical skills, attention to detail, and working closely with Data Analysts to solve more complex problems.
  • Experience with A/B testing, experimentation, and statistical analysis.
  • Strong spoken and written English and Spanish is a must. Other languages are nice to have.
  • Self-starter with the ability to thrive in a fast-paced entrepreneurial environment.