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hace 1 mes
At Denodo Technologies, we're a fast-growing, international organization with teams across four continents. We're passionate about helping our employees grow professionally and personally. As a Data Management Specialist, you'll play a key role in our success. Your responsibilities will include working with global demand generation and partner marketing managers to review processes and verify programs logic to ensure accuracy in marketing campaigns. You'll also develop, execute, analyze, and report on emails, landing pages, and global templates. To be a Marketo Certified Expert is a plus. You'll set up and execute drip/nurture marketing campaigns with complex logic, test, deploy, measure, report on conversion rates and programs ROI, and provide best practices including email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance. You'll also plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities. Additionally, you'll maintain Marketo integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation platform. You'll maintain and track lead scoring, ensuring its accuracy as leads are engaged in marketing activities. Documenting Marketo processes, programs, and procedures is also a key responsibility. You'll provide EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features. We're looking for a candidate with a minimum of 3 years of experience working with Marketo from an administrator capacity. A Bachelor's or higher degree in marketing, computer science, or related field is required. Excellent verbal and written communication skills in English are essential. Strong analytical and problem-solving abilities, as well as a team worker with a positive attitude, are also necessary. Having a constant desire to learn and the ability to learn quickly is a must. Passion for all technical activities related to web/mobile development is also a plus. Experience working in or with demand generation teams and experience working with remote international teams across the world are highly valued.
