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Digital Marketing Director for Small Business Growth

hace 2 semanas


Barcelona, Barcelona, España Adp A tiempo completo

About ADP

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As a global leader in providing cloud-based human capital management (HCM) solutions, ADP helps businesses thrive. With a strong reputation in business outsourcing services and compliance expertise, ADP is committed to delivering innovative HCM solutions that integrate HR, payroll, and time management.

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Job Overview

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We are seeking a talented Senior Marketing Manager to join our ESI Marketing team. This new role provides a unique opportunity to make a substantial impact across EMEA, APAC, and LATAM. As our Senior Marketing Manager for Small Business, you will be a vital member of the marketing team, driving strategies that shape the future of our products and services.

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Key Responsibilities

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  • ">
  • Strategic Partnership: Collaborate with product owners, product marketing, digital marketing, content teams, business operations, finance, and ESI Small Business specialists to influence marketing direction.">
  • Campaign Development: Craft and implement innovative marketing campaigns tailored to small business owners, ensuring high engagement and lead generation.">
  • Market Insight: Develop a deep understanding of the small business sector in each country, defining and executing overarching marketing strategies aligned with segment growth targets, new product launches, and regional expansion.">
  • Collaborative Engagement: Build strong relationships with internal teams to align goals and execute marketing initiatives efficiently.">
  • Targeted Marketing Plan: Create a comprehensive marketing plan focused on the unique needs of the Small Business segment.">
  • Value Proposition: Partner with product marketing to refine and communicate our solutions effectively, differentiating us in the marketplace.">
  • Demand Generation: Collaborate with digital marketing, PR, content team, field marketing, and events to promote ADP solutions to small business buyers and influencers.">
  • Inbound Strategy: Work closely with the Digital Marketing team, as the subject matter expert for the small business sector, to support the ongoing development of the inbound marketing approach.">
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Requirements and Qualifications

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To succeed in this role, you should have a proven track record in developing and executing marketing strategies that drive business growth. You should possess excellent communication and collaboration skills, with the ability to build strong relationships with internal teams and stakeholders.

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You should also have a deep understanding of the small business sector and market trends, with the ability to develop targeted marketing plans and campaigns that meet the unique needs of this segment.

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If you are a results-driven marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.