Digital Media Strategist
hace 1 mes
Job Title: Media Planning Specialist
Job Description:
The Media Planning Specialist will be responsible for developing and executing digital and traditional media plans. This role requires strong analytical and communication skills, as well as the ability to manage day-to-day planning and analysis.
Responsibilities:
- Assist in the development of digital media strategies for clients.
- Develop and manage online and offline media plans, negotiating and purchasing media.
- Manage the day-to-day implementation and optimization of campaign activities.
- Manage campaign authorizations, budgets, and reconciliation processes.
- Interact daily with media publishers and maintain strong relationships.
- Analyze research data and media/marketing information, sharing insights with clients.
- Monitor and assess ongoing campaign performance, assisting in strategic analysis.
- Apply strategic and negotiation lines in the development of every campaign.
- Plan weekly team tasks, making adjustments as needed to balance workload.
Requirements:
- Bachelor's degree in Advertising, Marketing, or Economics, or a minimum of 3-5 years of experience as a Media Planner.
- Good use of digital planning tools, including Adservers, Verification Platforms, and Google Analytics.
- Good use of offline planning tools, including Kantar, TomMicro, and Galileo.
- Ability to express oneself clearly and concisely in oral communications.
- Writes in a clear, compelling, and concise manner.
- Organizes ideas and information logically and sequentially.
- Develops client reports that are clear, compelling, and persuasive.
Why Join Us?
Publicis Groupe offers a unique work philosophy, The Power of One, which puts clients at the center by promoting their business growth through creative agencies, media, and areas of transversal knowledge. We link Creativity, Technology, and Data to offer a value proposition that effectively connects brand and consumer.
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