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Digital Marketing Specialist
hace 2 meses
About Kenvue
Kenvue is a leading global healthcare company that combines science and care to deliver innovative products to millions of people worldwide. With a rich heritage and a passion for insights and innovation, we strive to make a positive impact on people's lives.
Our Team
We are a diverse and brilliant team of 22,000 people from around the world, united by our commitment to delivering exceptional products and services. Our team is passionate about insights, innovation, and customer-centricity, and we are dedicated to solving real-world problems with courage and empathy.
The Role
We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for assisting in the creation and execution of digital marketing campaigns, managing website content, and analyzing campaign performance.
Key Responsibilities
- Support Kenvue brands in different areas of digital marketing, with a focus on website and content management and maintenance for assets across the Southern Europe cluster.
- Develop and implement digital marketing strategies to increase brand awareness and drive website traffic.
- Manage the creation and upload of engaging content for our brand websites.
- Collaborate with cross-functional teams to execute marketing campaigns and initiatives.
- Analyze and report on the performance of marketing campaigns.
- Stay up to date with industry trends and best practices to continuously improve marketing efforts.
Key Projects
- Coordinate the migration of +90 websites to the new DxP platform, in close collaboration with the Digital IT team.
- Review and prioritize the cluster website pipeline with the web agency and supervise content update petitions.
- Support the SEO team in the optimized content creation, approval, and publication process.
- Build, analyze, and present website performance reports, gathering insights and recommendations for improvement.
- Apply UX methodologies to ensure consumers have the best possible experience.
Requirements
- Strong written and verbal communication skills in English (other cluster languages such as Spanish, French, Italian, Portuguese, Greek would be a plus).
- Knowledge of digital marketing channels and tools such as Google Analytics, SEO, and social media platforms.
- Ability to think creatively and develop innovative marketing strategies.
- Autonomy, good problem-solving skills, and critical thinking.
- Ability to work independently and as part of a team.
- Strong analytical skills and attention to detail.
- Consumer and client-centric vision.
Desired Qualifications
- Bachelor's degree in marketing, communications, or related field.
- Knowledge of Google Analytics 4, SEO, and social media platforms.
- Experience with content creation and management.
- Experience with ticket handling using JIRA or similar.
Kenvue is an Equal Opportunity Employer
