Senior Digital Marketing Strategist

hace 2 semanas

Madrid, Madrid, España Rossum A tiempo completo

Rossum is reshaping the document processing industry, and we're looking for a Senior Digital Marketing Strategist to lead our paid advertising efforts. Salary: $120,000 - $180,000 per year, depending on experience.

About the Role

We thrive on innovation and results-driven strategies. As a fast-paced tech company, we need a hands-on marketer with a knack for creativity and a passion for quick, high-impact ad execution. In this role, you'll design and implement an agile paid marketing strategy across channels like Google Ads, Meta Ads, LinkedIn Ads, and more.

Responsibilities:
  • Take full ownership of our ad presence, driving conversions and business growth by managing campaigns across platforms, fine-tuning bids, keywords, and targeting to meet and exceed ROI targets.
  • Work with content and design teams (or take the lead yourself) to develop standout ad copy, visuals, and landing pages that attract and convert.
  • Conduct quick, deep-dive audience research to create targeted ad sets, using demographic and behavioral insights to maximize impact.
  • Lead monthly and quarterly ad budgets, reacting swiftly to changes in campaign performance and ensuring budget is optimized.
  • Continuously track, analyze, and report on key performance metrics, sharing insights and actionable recommendations to optimize ongoing campaigns.
Requirements:

To succeed in this role, you'll need:

  • Proven experience as a hands-on paid marketer, especially with Google Ads, social ads (Meta, Instagram, LinkedIn), and other digital ad platforms.
  • Creative problem-solving skills with an eye for what works visually and strategically in digital ads.
  • The ability to adapt and optimize in fast-paced environments.
  • Proficiency with ad management tools (Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools like Google Analytics.
  • Strong analytical skills with a data-driven approach to campaign performance.
  • Exceptional communication skills and the ability to work collaboratively.
Why Join Rossum?

At Rossum, you'll have the opportunity to be part of a team driving meaningful change in the document processing industry. We're committed to fostering your personal and career development, offering a flexible work environment with opportunities for remote work, and providing a unique chance to influence international growth. Plus, enjoy benefits like an Employee Stock Option Plan and the chance to work alongside talented professionals across departments.

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