Sustainability Content Strategist

hace 4 semanas

Zaragoza, Zaragoza, España Dcycle A tiempo completo

About the Role:

We are seeking a highly skilled Content Marketing Specialist to join our team at Dcycle. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing plan that aligns with our business objectives and demand generation plans.

Key Responsibilities:

  • Develop and execute a content marketing plan that drives traffic, generates leads, and increases brand recognition.
  • Create high-quality content, including blog articles, eBooks, case studies, infographics, sales materials, newsletters, webinars, and social media posts, that educate and engage our B2B audience.
  • Ensure that content aligns with our target audience, addressing their needs, challenges, and pain points.
  • Translate complex technological concepts into compelling stories that our partners, clients, and prospects value.
  • Optimize all content for SEO to increase search engine visibility, improving organic traffic and conversion metrics.
  • Collaborate closely with the Marketing, Design, Product, Sales, and Customer Success teams to develop technical content aligned with our ESG management platform's value proposition.
  • Conduct market research to identify trends, competitive actions, and behaviors of our target audience.
  • Manage and maintain the editorial calendar, ensuring a regular and consistent schedule of content.
  • Analyze and report the impact of content using analytical tools, adjusting strategy based on results and established KPIs.
  • Participate in creating inbound marketing campaigns to generate qualified leads and nurture relationships with potential clients.
  • Align content strategy with demand generation objectives, supporting sales and product initiatives to maximize market impact.
  • Stay updated and create content according to European sustainability legislation and non-financial reporting, ensuring our materials are accurate and compliant with current regulations.

Requirements:

  • University degree in Marketing, Communication, Journalism, or a related field.
  • Minimum of 2 years of experience in Content Marketing, preferably in the B2B SaaS sector.

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