UX Content Strategist

hace 3 días

Zaragoza, Zaragoza, España Adidas A tiempo completo

The Opportunity

We're seeking an experienced UX Content Strategist to join our Experience Design team in Zaragoza. This role involves crafting strategic, narrative-driven content and translating intricate sport performance and fashion jargon into accessible language for all our customers.

Key Responsibilities:

  • Own the UX writing process end-to-end: from identifying opportunities, exploration, research, and validation, to execution and managing the localization process
  • Write concise and effective microcopy for user interfaces in all our digital retail touchpoints
  • Research, define and own the tone of voice we use for employee communication in digital products as well as other guidelines for Digital Retail Experiences
  • Apply the appropriate tone of voice when writing for different touchpoints, from the employee app, which supports the store associate in delivering the best customer service, to a fast and functional checkout, instore gamification experiences, and new innovations and pilots
  • Work with specialist terminology related to sports performance and fashion—think gait analysis, performance metrics and fashion customization techniques—as well as intricate retail language related to stock room management and back-office sales.
  • Go beyond UI copy to craft inspirational and engaging content. Use storytelling techniques to evoke emotions and connect with customers, employees as well as internal and external stakeholders
  • Work closely with project teams to identify new opportunities for iteration and experimentation
  • Collaborate with cross-functional project team members across Design, Research, Product, Engineering, to form a holistic UX approach
  • Create and execute on a strategic level, leveraging consumer insights and data but also get hands-on and granular with the details
  • Coordinate closely with language specialists to bring their market-specific knowledge to our UX process
  • Be a craft leader within the community and help drive the practice forward
  • Gain a deep understanding of our users; combine consumer insights, trends, and behaviours

Who We're Looking For

We're looking for passionate, outspoken advocates for our users' needs and aren't afraid to shake things up. We want confident innovators and experts who can help mature our practice and create delightful experiences that feel distinctly adidas.

You're a Good Fit for the Role If:

  • You've got 3+ years' experience UX writing within product teams
  • You're currently a UX Writer or Content Designer
  • You're most at home in an agile/Scrum environment
  • You use content design tools such as Figma, Sketch and Miro.
  • You can work independently, but you're also a collaborative and effective communicator, comfortable presenting complex topics and decisions to team members and stakeholders at all levels
  • You know how to prioritize work accordingly and handle responsibilities for a wide number of projects
  • You have experience with coordinating localization for global audiences
  • You understand and champion accessibility and inclusivity best practices throughout the user journey
  • You're an expert with experimentation and research; you can test, validate, and iterate on your solutions
  • You can source, interpret, and implement feedback and insights into your content design decisions

Bonus Points For:

  • Have experience writing for global products (international audiences, multiple languages, etc.)
  • Possess a detail-oriented mindset, while being able to think holistically
  • Have knowledge or experience with content personalization

This Role Isn't for You If:

  • You prefer working independently, as our UX writers collaborate closely with designers, product owners, developers, and other specialists.
  • A fast-paced, agile environment isn't your natural habitat.

About Us

At adidas, we believe that through sport, we have the power to change lives. Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.

What You'll Get

You'll get to work in a fast-moving environment and create solutions for our global website, seeing your work making an impact on a scale and in the long-term. In addition, you'll get a collaborative and supportive culture, the amazing team, the sense of pride and purpose in your work, generous employee discount on our brands, fitness activities, and opportunity to work for a truly global, multicultural team.

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