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Paid Media Manager
hace 2 meses
We are seeking a highly skilled Paid Media Manager to join our team at Neil Patel Digital, LLC. As a Paid Media Manager, you will be responsible for developing and executing paid media strategies to drive business growth and revenue for our clients.
Key Responsibilities- Develop and support end-to-end multi-channel strategy and planning to align with brand goals.
- Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics.
- Coordinate Paid Media activities with Creative, analytics, SEO, social and web development teams.
- Develop creative testing roadmap and participate in creative briefing and performance readouts.
- Clearly communicate campaign changes and performance to the Account Management team and other strategic partners.
- Set up, optimize, and execute paid media campaigns.
- Write and review copy for paid ad campaigns informed by SEO/SEM best practices.
- Monitor daily advertising spend per channel to align with client's monthly budgets.
- Report on campaign performance and provide strategic recommendations.
- Build projections and forecasting calculations as it pertains to incremental client growth.
- Interface with client contacts on a regular basis independently.
- Manage the day-to-day team activities, project management and task prioritization, and campaign best practices and tools.
- Manage a team of junior specialists and effectively coach and mentor team members to improve overall team performance.
We are looking for a highly motivated and experienced Paid Media Manager who has a proven track record of success in developing and executing paid media strategies. The ideal candidate will have:
- 6-8 years of hands-on experience setting up, optimizing, and reporting on Paid Media campaigns.
- Extensive experience with Google Ads, Social Media Platforms, Programmatic Platforms, DOOH, Display and Video.
- Experience using Google Analytics and Google Tag Manager.
- Extensive experience setting up Facebook include pixel tracking and configuration.
- Strong knowledge of eComm/Retail/Shopping marketing tactics.
- Experience managing feeds and setup Google Merchant Center for ecommerce.
- Strong attention to detail.
- Strong presentation skills, creative, customer-focused & action-oriented.
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values.
