Marketing Strategist

hace 3 días


Barcelona, Barcelona, España Graitec Gmbh A tiempo completo
About Graitec Group

Graitec Group is a leading provider of Building Information Modeling (BIM) solutions, serving the architectural, engineering, construction, and manufacturing industries. Founded in 1986, the company has grown to become a global player with a presence in 14 countries and over 700 talented professionals.

Our Mission

Graitec Group is committed to helping its customers create, simulate, and fabricate data for their projects. We drive growth through three complementary activities: Value Added Reselling of Autodesk solutions, Software Editing of complementary products, and Services, including training, consulting, and support.

Our Team

Our team is known for its accountability, agility, and customer-centricity. We have a strong focus on innovation, with over 25% of our team dedicated to Research and Development. We serve over 270,000 customers worldwide and are one of the largest Autodesk Partners globally.

About the Role

We are seeking a talented Marketing Specialist to join our team and support the European Marketing Manager in executing strategic marketing initiatives across various channels for Europe. The successful candidate will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination.

Key Responsibilities
  • Collaborate closely with the Marketing Manager Europe and Corporate team to drive the development and maintenance of the company's website.
  • Manage the execution of SEO strategies to improve website visibility and traffic.
  • Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
  • Lead Acquisition Strategy: Work alongside the Marketing Manager Europe to develop and maintain a webinar calendar in coordination with the sales department.
  • Localise lead acquisition campaigns to align with corporate objectives and target audience needs.
  • Assist in implementing and deploying an Account Based Marketing (ABM) strategy for long-term lead generation.
  • Content: Partner with sales and product teams to produce high-quality content for website and inbound marketing efforts, including blog posts, social media content, interviews, case studies, and newsletters.
  • Translate content provided by Corporate team.
  • Ensure all content adheres to corporate guidelines and brand standards.
  • Manage WordPress backend to create and publish pages and articles.
  • Adapt visuals from various sources for local country.
  • Localize whitepaper and documents with page layout designing software.
  • CRM: Localise, adapt, and plan CRM communication campaigns in alignment with corporate objectives.
  • Assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
  • Support efforts to improve data quality and efficiency in managing CRM data processes.
  • Analytics: Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
  • Implement measures to control email commercial pressure and improve overall campaign effectiveness.
  • Media PR and event: Manage with the team trade shows and client workshops to promote Graitec's image and ensure a strong presence at industry events.
Requirements
  • Bachelor's in business or marketing or equivalent experience.
  • 5 years of experience.
  • Very significant experience in managing content website.
  • Experience of lead digital acquisition: SEO, SEM, LinkedIn, retargeting, social activations.
  • Experience of marketing automation tools as Dynamics/Salesforce, Hubspot CRM.
  • Experience in collaborating with sales team.
  • Experience with Adobe Suite.


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