Category Strategist
hace 3 semanas
Job Summary:
We are seeking a skilled Category Specialist to join our team at Mars, Incorporated And Its Affiliates. As a Category Specialist, you will be responsible for providing internal and external relevant information and data flow to the demand organization to ensure customer centricity and consumer driven decisions.
Key Responsibilities:
- Gather, implement and manage market research, analyzing qualitative and quantitative market data in the category including Nielsen, VMS, KA sellout, shopper & consumer insights to provide the business with valuable information, and to create value propositions and action plans that will help to category growth and adapt the trade marketing activity accordingly.
- Effective follow up of retail sales prices, market & competitors analysis to nourish the RC go-to-market pricing strategy and ensuring SRM correct implementation.
- Leverage on key sales analytics and shopper insights to build sales acceleration programs in collaboration with marketing, sales & customer service teams: category, promo, merchandising, brand visibility, SKU listing, customer ad-hoc plans, ND acceleration, retail coverage.
- It includes Sales productivity analysis (by pillar, area, distribution channel).
- In close coordination with Marketing and Corporate Affairs, act as a center of expertise for knowledge transfer, RC sales capabilities, and trainings for customers on Petcare Category.
- Lead the SciHN Royal Canin Category Vision adapted to Iberia, deploying it internally and engaging all our customers.
- Give cross-pillar support in the definition of the category plans and its execution from the point of view of the category and shopper knowledge.
- In collaboration with sales teams, drive Category Partnerships with KA, chains and Marbel customers (A+B), leveraged on market data and consumer insights.
- Support KAMs developing business strategies to increase market share in top customers (KA), including promotional plans, portfolio, planograms, layouts, and category and marketing projects.
- Deploy the ideal shopping experience designed by Global (Perfect Store) based on the insights of shopper and client.
Requirements:
- Higher University degree, preferably in Marketing or ADE
- More than 5 years experience in Category Management/Sales, preferably in FMCG
- Use of Category management tools
- Ability to create strong relationships across internal departments & external partners
- Proficient in Office (Excel & Power Point)
- Fluent in English, both written and spoken
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