Sports Marketing Leader

hace 1 mes

Córdoba, Córdoba, España Raketech Group Limited A tiempo completo

We are Raketech Group Limited, a powerhouse in iGaming affiliate and performance marketing. Our mission is to drive growth and innovation in the industry.

Job Description

The role of Head of Sports - Affiliation Marketing is a key position within our organization. As a member of our team, you will be responsible for leading our Sports vertical and driving its business growth and profitability.

Responsibilities
  • Manage a portfolio of products within the Sports vertical to ensure their growth and profitability.
  • Monitor and analyze performance metrics (KPIs) and profitability (P&L) for your portfolio to identify areas for improvement.
  • Contribute to the development of the vision and growth strategy for your products.
  • Analyze market and user insights to inform business decisions and strategy.
  • Collaborate with the VP of Product to set and prioritize your portfolio and product roadmap.
  • Develop a deep understanding of SEO principles to contribute to its strategy and drive organic growth.
  • Identify strategic sales and revenue opportunities for your portfolio and develop plans to capitalize on them.
  • Work closely with the Product Manager and cross-functional teams to support and guide decision-making.
  • Leverage an iterative and agile/lean product development mindset to drive user engagement and retention.
  • Lead and manage a team consisting of a Product Manager, SEO Manager, and Content team.
Success Factors
  • Demonstrate a strong understanding of the business side of owning product assets.
  • Showcase data-driven decision-making skills to identify opportunities and problems to solve.
  • Be a proponent of agile and lean product management principles.
  • Foster a collaborative team environment, enabling others to excel in their roles.
  • Achieve success by leading products to growth through a product-led and data-driven approach, focusing on user understanding and early learnings.

In this role, you will work with a wide range of stakeholders to drive growth and innovation. We are looking for a leader who can motivate and inspire their team to achieve exceptional results.

Requirements

To succeed in this role, you will need:

  • Excellent leadership and communication skills.
  • A working proficiency in English (both verbal and written). Swedish proficiency is a plus.
  • Experience in business roles within Product and from agile and lean product management.
  • Data-driven experience with analytical tools such as PowerBI, GA4, Hotjar.
  • Capable of using SEO tools like Ahrefs, GA4, and Search Console.
  • A result-driven leader with a strong ability to communicate effectively.
  • Preferably, experience with experimentation (CRO) and/or affiliation or sports iGaming industry knowledge.
  • Passion for the Sports industry.
  • Experience as a manager with a leadership mindset.

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